If you built your site on Wix, you already have a fast, drag‑and‑drop builder at your fingertips. The next step is getting Google to notice it. Good news: Wix now offers all the core SEO tools you need, and you don’t have to be a tech wizard to use them. Below you’ll find the exact actions that move the needle, from the basic settings to a few advanced tricks.
Start with the Wix SEO Wizard. It walks you through a checklist that covers title tags, meta descriptions, and URL slugs for every page. When the wizard asks for a focus keyword, pick the term people would type to find that page – keep it short and relevant. After you fill in the fields, the wizard auto‑generates a robots.txt file and a sitemap, then submits both to Google via the Wix dashboard. This single step already gives you a solid foundation.
Next, turn on SSL (HTTPS). Wix provides it for free, and it’s a ranking signal. Check the ‘Site Settings’ > ‘SEO (Google)’ panel to make sure the SSL toggle is green. While you’re there, enable the “Hide page from search results” option only on pages you don’t want indexed – like thank‑you pages or internal admin sections.
Structured data helps search engines understand what your page is about. Wix lets you add JSON‑LD snippets in the “Custom Code” area of each page. Common schemas for Wix sites include Article, Product, and LocalBusiness. Paste the template, replace the placeholder text with your actual info, and you’ll start seeing rich results like star ratings or price info in search.
Page speed matters more than ever. Use Wix’s built‑in image optimizer: upload images in WebP format, set the width and height attributes, and let Wix serve the right size for each device. Turn off unnecessary animations and video backgrounds; they look cool but can slow down loading. Finally, test your site with Google PageSpeed Insights and follow the quick fixes it suggests – usually it’s just a matter of compressing a few files.
Don’t forget to connect your Wix site to Google Search Console. It’s free, and it tells you which pages Google has crawled, any crawl errors, and the keywords that are already bringing traffic. Use the “Performance” report to spot pages that need a better title or a richer description. Updating those meta tags can boost click‑through rates without changing a single line of code.
In short, Wix SEO boils down to three things: clear, keyword‑focused meta data; a clean technical setup (SSL, sitemap, robots.txt); and a little extra love for structured data and speed. Follow the checklist, watch the Search Console reports, and you’ll see steady improvements in rankings and traffic. No need for expensive plugins or a developer team – just a few minutes each week and the right focus keywords.
Wondering if Wix is truly SEO friendly? This article cuts through the hype and gives web developers a clear look at how Wix handles technical SEO, from site speed to structured data. Find out what Wix actually offers, what still needs manual tweaking, and where it leaves you hanging. If you're serious about search rankings—or just want to dodge avoidable SEO headaches—this is the real scoop on Wix in 2025.