When you hear web developer rates 2025, the hourly or project fees charged by professionals who build and maintain websites. Also known as web development pricing, it varies wildly depending on skill, location, and the kind of work you do. This isn’t about what someone on a blog says you should charge—it’s about what people are actually getting paid right now in the UK.
If you’re a freelance web developer, a self-employed professional who takes on web projects for multiple clients. Also known as independent web developer, it’s one of the most flexible tech jobs out there., your rate isn’t just based on how long you’ve been coding. It’s tied to the value you deliver. A developer who fixes broken checkout flows for an e-commerce site can charge $120/hour because they’re saving the business thousands in lost sales. Someone who just tweaks a WordPress theme might charge $30/hour. The difference isn’t skill alone—it’s problem-solving scope.
full stack developer rates, the fees charged by developers who handle both front-end and back-end tasks. Also known as end-to-end web developer, they’re in high demand because they can take a project from design to database without handing it off. In 2025, UK-based full stack freelancers with solid portfolios are regularly hitting $80–$150/hour. On the other end, junior developers or those using low-code tools might start at $25–$40/hour. The gap isn’t about age or degree—it’s about what you can ship and how confidently you can talk about it.
And it’s not just about hourly pay. Many top developers now charge by project. A simple landing page? $1,500. A custom Shopify store with integrations? $8,000–$15,000. The best earners don’t sell time—they sell outcomes. They ask: What’s the business impact? How much revenue will this unlock? That’s how you move from being a coder to being a partner.
Location matters too. London rates are higher, but remote work means you can serve clients across Europe or the US while living in Manchester or Bristol. You don’t need to be in a tech hub to earn like one—just build a strong portfolio and know your worth.
What you see online—"$20/hour web dev"—is the noise. The real money goes to those who understand the business side, not just the code. The posts below show you exactly how others are pricing their work, what skills pay the most, and how to shift from hourly gigs to high-value contracts. No guesswork. No hype. Just real numbers and real strategies from developers who are already earning what you want to earn.
Discover the real hourly rates freelance web developers charge in 2025, broken down by experience, location, and project type. Learn how to avoid overpaying-and when higher rates are worth it.